Most people get into the photo booth business with the goal of attracting brides, event planners, and anyone else you can think that might be hosting an event. Billie Chung did too, until the pandemic hit caused him to think differently about how he looked at the industry.

He flipped the script and decided to position himself as a preferred partner for other  photo booth companies looking for a white label partner in the New York Tri-State area. This is the story of Billy Chung, the White Label King of New York.