From $400 to $4000 per event: How to build a photo booth brand and increase your prices; Matthew Bernier
June 22, 2022
Imagine going from $400 per event with Thumbtack leads, to now $4,000 per event because you've mastered SEO in your local area and you've built a brand where brides see your company as their DFREAM!
That's what Matthew Bernier (not BURN YEAR) of Flash Bulb Memories in Tucson, AZ has been able to accomplish. He took his punches at the beginning and now he's punching back. This is his story.
Intro - "Burn Yay" not "Burn Year"
Getting into the photo booth business
Buying the first photo booth
Getting the first photo booth customers on Thumbtack
Lessons from the first event; this stuff is stressful
Focusing on SEO to get seen in searches
Going full time with the photo booth business
From $400 to $4000 per event; time to raise the rates!
Building a brand where brides see you as the "dram photo booth."
Doubling down into the wedding niche
Going outside of his area to get higher prices
Understanding your customer to know where and how they buy
If he had to start the photo booth business all over again (part 1)
Weddings vs corporate; why Matt is sticking with weddings
Looking forward into 2022; new locations projected net
If he had to start the photo booth business all over again (part 2)